Skip to content

Roots operates several websites including It is Roots’ policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Like most website operators, Roots collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Roots’ purpose in collecting non-personally identifying information is to better understand how Roots’ visitors use its website. From time to time, Roots may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Roots also collects potentially personally-identifying information like Internet Protocol (IP) addresses for users leaving comments. Roots only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to Roots’ websites choose to interact with Roots in ways that require Roots to gather personally-identifying information. The amount and type of information that Roots gathers depends on the nature of the interaction. For example, we ask visitors who sign up for the newsletter to provide an email address. Those who engage in transactions with Roots – by purchasing a screencast or plugin, for example – are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Roots collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Roots. Roots does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

Roots may collect statistics about the behavior of visitors to its websites. Roots may display this information publicly or provide it to others. However, Roots does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

Roots discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Roots’ behalf or to provide services available at Roots’ websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Roots’ websites, you consent to the transfer of such information to them. Roots will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Roots discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Roots believes in good faith that disclosure is reasonably necessary to protect the property or rights of Roots, third parties or the public at large. If you are a registered newsletter subscriber and have supplied your email address, Roots may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Roots and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Roots takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Roots uses cookies to help Roots identify and track visitors, their usage of Roots website, and their website access preferences. Roots visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Roots’ websites, with the drawback that certain features of Roots’ websites may not function properly without the aid of cookies.

Business Transfers

If Roots, or substantially all of its assets, were acquired, or in the unlikely event that Roots goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Roots may continue to use your personal information as set forth in this policy.


Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Roots and does not cover the use of cookies by any advertisers.

Privacy Policy Changes

Although most changes are likely to be minor, Roots may change its Privacy Policy from time to time, and in Roots’ sole discretion. Roots encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Change log:

  • March 7, 2015: Remove reference to
  • August 21, 2013: Initial version of privacy policy